Syllaby’s Idea Discovery feature helps keep your content strategy fresh and relevant by uncovering trending topics that resonate with your audience. Whether you're creating content for YouTube, TikTok, or other platforms, this tool gives you a competitive edge by allowing you to explore real-time trends and questions being asked within your niche.

How to Discover Ideas?

1. Choose where you want to pull content ideas from by selecting one of the available platforms such as Google, Trends, YouTube, Instagram, Twitter, Pinterest, Bing, or TikTok.

2. Type a keyword or keywords that aligns with the content you're seeking to create. Once entered, click "Discover Ideas" to proceed.

3. A list of trending topics and content ideas based on your keyword will be displayed. Browse through the list and select the most relevant idea for your planned content.

4. Alternatively, you can explore pre-loaded topics based on industries such as "Healthcare”, "Technology”, "Finance”, and others. Click on a relevant industry and discover what users in that space are searching for.

Understanding the Metrics

Syllaby provides insightful metrics for each generated idea, aiding in making informed decisions regarding your content creation. Here are the key metrics displayed:

1. Search Volumes Definition: Search volume indicates the number of times a particular query is searched for over a given period, usually a month.
   How to Use: High search volumes indicate popular topics. Targeting these can increase the visibility of your content but may also come with higher competition. ​

2. Cost Per Click (CPC) Definition: Cost per click reflects the amount advertisers are willing to pay for each click on ads triggered by a particular keyword in pay-per-click campaigns. How to Use: A higher CPC can indicate a higher commercial intent or value of the keyword. Understanding CPC can help you estimate the potential return on investment for creating content around certain topics. ​

3. Competition Levels Definition: This metric assesses how many people or businesses are trying to attract attention through content or ads based on the same keywords.
   How to Use: Understanding competition helps in strategizing whether to target high-competition keywords with potentially greater rewards or to find niche topics with lower competition for easier visibility. ​

4. Trending Data Definition: Trending data shows the interest in a topic over time, indicating whether a topic is gaining popularity or becoming less relevant.
   How to Use: Use trending data to time your content creation, focusing on topics that are currently gaining interest or are steadily popular over time to capture audience attention.

How to leverage these metrics?

1. Informed Decision Making: Use the insights provided by these metrics—such as search volume, cost-per-click (CPC), and competition level—to select topics that resonate with your audience. By focusing on topics that align with your marketing objectives, you ensure that your content has a higher chance of engagement and success.

2. Optimizing Ad Spend: The CPC and competition metrics allow you to optimize your advertising budget. By targeting keywords with a favorable balance of low competition and reasonable CPC, you can maximize the return on your ad spend while ensuring that your content reaches a broad audience.

3. Content Strategy Development: Metrics like search volume and the number of search results can play a pivotal role in shaping your content strategy. These indicators show you which topics are trending and worth investing in, helping you prioritize where to allocate your time and resources for the highest impact.

By leveraging these metrics, you can create more targeted, cost-effective, and engaging content that aligns with both audience preferences and your marketing goals.

Best Practices to Remember

1. Tailor to Your Audience: While tapping into trending topics is crucial for staying relevant, always ensure that the subject matter aligns with your brand’s messaging and resonates with your target audience. Focus on topics that your audience will find valuable and engaging.

2. Utilize Metrics: Take advantage of the engagement metrics provided by Syllaby’s tools, such as search volume, CPC, and competition, to gauge the potential impact of pursuing a specific topic. This data will help you make informed decisions when creating content.

3. Combine with Other Features: After identifying relevant topics, leverage Syllaby’s AI Script Generator to develop engaging scripts. This will ensure that the content you create is not only on-trend but also well-structured and ready for video production.

By keeping these best practices in mind, you'll be able to create content that is highly relevant to both your audience and your business objectives.